Upnotion- An Artificial Intelligence and Digital Marketing Platform

Upnotion is an Artificial Intelligence and Digital Marketing Platform. It is an initiative by Dr. Rajibul Hasan and Dr. Mustafeed Zaman. This platform aims to disseminate digital marketing and artificial intelligence knowledge among the members of different societies.

We provide blogs, vlogs, tips, different learning resources to contribute to the ongoing demand for artificial intelligence and digital marketing. We believe our contents will create a positive impact on our society.

Please provide your name and email address below to get regular updates from Upnotion.


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Latest Posts

Customer Behavior / Market Trends Digital Transformation

The potential of chatbots in travel and tourism services in the context of social distancing : Focus on Habit

As many other sectors, the travel and tourism industries faced great challenges following the Covid-19 pandemic, with confinements and border...
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Artificial Intelligence Customer Behavior / Market Trends Social Media

What’s going on with Facebook after the outage and whistle-blowing?

I did a Twitter analysis based on recent 6000 tweets. The text-mining results are provided below- It appears from the...
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Artificial Intelligence Customer Behavior / Market Trends Digital Transformation

What shapes of robots are preferred by consumers in hospitality services?

From one of our research, we found that nonphysical robots, like artificial intelligence in smartphones (Please see photo 6 below),...
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Learning Center/ Resources Social Media Tips for Digital Marketing

3 important tips to consider for your Influencer Marketing

The following three tips are based on our published research in a book chapter. The chapter details are provided later....
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Customer Behavior / Market Trends Learning Center/ Resources Social Media

Social Influences on Social Media and Its Influence on Consumer Behaviors.

Through social media, consumers can interact with Key Opinion Leader (KOL), publishUser-Generated Content (UGC), and view products recommended by their...
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Artificial Intelligence Customer Behavior / Market Trends Learning Center/ Resources Social Media

Text mining the tweets to understand peoples’ feelings towards a brand (Example: Ben & Jerry’s)

Is it possible to Text mine the tweets to understand peoples' feelings towards a brand? Yes, it is possible to...
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Artificial Intelligence Learning Center/ Resources Social Media

Text Mining can be used to monitor social media

Measuring public opinion was always about extrapolating from surveys and hoping the small sample you selected was representative of the...
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SEO & SEA Tips for Digital Marketing

Why “Long-tail Keywords” are important for your Website?

Long-tail Keywords usually represent 80% of all traffics of a Website. They help companies to attract qualified audience (people who...
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Artificial Intelligence Learning Center/ Resources Social Media

Deep Learning can be used to Investigate the Digital Behaviour of consumers

A picture can tell thousands of words. Can we analyze images posted on social media and review platforms? Yes, we...
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Blogs/Vlogs Learning Center/ Resources Social Media

Pre-Purchasing and Post- Purchasing Travel Behavior of Consumers on Social Media-Tools for your Social Media Strategies

The following Figures represent consumers' travel behavior on Social Media (SM). This can be used as a tool to formulate...
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Learning Center/ Resources SEO & SEA Tips for Digital Marketing

How to use Google Keyword Planner ?

The Google Ads Keyword Planner is not only effective for SEA, but also for SEO. This free tool allows Marketing...
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Learning Center/ Resources Tips for Digital Marketing

Terms for Digital Marketing

If you are interested in Digital Marketing, you may need to be familiar with some common terms. Let's see how...
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Learning Center/ Resources SEO & SEA

How “Google Search” Works ?

Some of you might not be very familiar with "Google Search" and as Digital Marketing Professors, we have found that...
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