Upnotion- An Artificial Intelligence and Digital Marketing Platform

Upnotion is an Artificial Intelligence and Digital Marketing Platform. It is an initiative by Dr. Rajibul Hasan and Dr. Mustafeed Zaman. This platform aims to disseminate digital marketing and artificial intelligence knowledge among the members of different societies.

We provide blogs, vlogs, tips, different learning resources to contribute to the ongoing demand for artificial intelligence and digital marketing. We believe our contents will create a positive impact on our society.

Please provide your name and email address below to get regular updates from Upnotion.


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Visit – www.scales4research.com. Scales4Research is a global platform for academics and researchers. This site offers different resources such as searching research scalesconferences, research events &Call for Papers or ChaptersResearch Data Collector DirectoryLearning ResourcesScales4Research LAB, and jobs for academics and researchers. Academics and researchers can also share their research-related blogs, vlogs, call for papers or chapters on this site.

Latest Posts

Digital Transformation

Should we digitalize everything? Evidence from the Fine-dining Restaurants in France

Digitalization is probably the term, which is omnipresent in your daily life. However, what does the digitalization exactly mean for...
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Digital Marketing and Social Media

Digital Marketing Jargons – Focus on Ads

In my previous posts on Digital Marketing Jargons, I was talking about Website related Jargons and Search Engine related Jargons....
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Digital Marketing and Social Media

Digital Marketing Jargons – Focus on Website

In my previous post on "Digital Marketing Jargons", I focused on Search Engine. Here, I'm going to focus on Website...
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Digital Marketing and Social Media

Digital Marketing Jargons – Focus on Search Engine

This post is for the beginners who want to update the Digital Marketing Vocabulary and explore the endless opportunities that...
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Digital Marketing and Social Media

How social media data can influence consumers’ attitudes towards cosmetic brands? The case of Maybelline

This aim of this research was to understand how French consumers’ use of social media data influences their perceptions of...
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Digital Transformation

The potential of chatbots in travel and tourism services in the context of social distancing : Focus on Habit

As many other sectors, the travel and tourism industries faced great challenges following the Covid-19 pandemic, with confinements and border...
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Artificial Intelligence and Robotics Digital Marketing and Social Media

What’s going on with Facebook after the outage and whistle-blowing?

I did a Twitter analysis based on recent 6000 tweets. The text-mining results are provided below- It appears from the...
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Artificial Intelligence and Robotics Digital Transformation

What shapes of robots are preferred by consumers in hospitality services?

From one of our research, we found that nonphysical robots, like artificial intelligence in smartphones (Please see photo 6 below),...
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Digital Marketing and Social Media

3 important tips to consider for your Influencer Marketing

The following three tips are based on our published research in a book chapter. The chapter details are provided later....
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Digital Marketing and Social Media

Social Influences on Social Media and Its Influence on Consumer Behaviors.

Through social media, consumers can interact with Key Opinion Leader (KOL), publish User-Generated Content (UGC), and view products recommended by...
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Artificial Intelligence and Robotics Digital Marketing and Social Media

Text mining the tweets to understand peoples’ feelings towards a brand (Example: Ben & Jerry’s)

Is it possible to Text mine the tweets to understand peoples' feelings towards a brand? Yes, it is possible to...
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Artificial Intelligence and Robotics Digital Marketing and Social Media

Text Mining can be used to monitor social media

Measuring public opinion was always about extrapolating from surveys and hoping the small sample you selected was representative of the...
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Digital Marketing and Social Media

Why “Long-tail Keywords” are important for your Website?

When it comes to Keywords, as a brand or e-commerce website, you should ask yourself the following questions: WHAT type...
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Artificial Intelligence and Robotics Digital Marketing and Social Media

Deep Learning can be used to Investigate the Digital Behaviour of consumers

A picture can tell thousands of words. Can we analyze images posted on social media and review platforms? Yes, we...
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Blogs/Vlogs Digital Marketing and Social Media

Pre-Purchasing and Post- Purchasing Travel Behavior of Consumers on Social Media-Tools for your Social Media Strategies

The following Figures represent consumers' travel behavior on Social Media (SM). This can be used as a tool to formulate...
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Digital Marketing and Social Media

How to use Google Keyword Planner ?

The Google Ads Keyword Planner is not only effective for SEA, but also for SEO. This free tool allows Marketing...
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Digital Marketing and Social Media

How “Google Search” Works ?

Some of you might not be very familiar with "Google Search" and as Digital Marketing Professors, we have found that...
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