Upnotion- An Artificial Intelligence and Digital Marketing Platform

Upnotion is an Artificial Intelligence and Digital Marketing Platform. It is an initiative by Dr. Rajibul Hasan and Dr. Mustafeed Zaman. This platform aims to disseminate digital marketing and artificial intelligence knowledge among the members of different societies.

We provide blogs, vlogs, tips, different learning resources to contribute to the ongoing demand for artificial intelligence and digital marketing. We believe our contents will create a positive impact on our society.

Please provide your name and email address below to get regular updates from Upnotion.


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Latest Posts

Artificial Intelligence and Robotics Digital Marketing and Social Media

Voice assisted Artificial Intelligence (AI) and It’s influence on Brand Loyalty

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Blogs/Vlogs

Common Mistakes to avoid for your Influencer Marketing

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Artificial Intelligence and Robotics Blogs/Vlogs Digital Marketing and Social Media Digital Transformation

How AI, Social Media and Big Data & big data analytics are changing the marketing area

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Digital Marketing and Social Media

The Influence of Social Media on Different Stages of Consumer Journey

Social media can influence different stages of a consumer's journey. These stages are described below. Consideration Stage At this stage,...
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Digital Marketing and Social Media Digital Transformation

Five Website Characteristics can provide a Good User Experience

There are five website characteristics, which can provide a good user experience. These are: Coherence: the site must make sense...
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Digital Marketing and Social Media Digital Transformation

Two types of User Experience (UX)

There are two types of User Experience (UX). One type of UX is called tactical or technical UX: this represents...
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Digital Marketing and Social Media Digital Transformation

Important Tools for your User Experience (UX) Research

The following tools are very useful for your User Experience (UX) Research • Heatmap software. This is a tool that...
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Digital Marketing and Social Media Digital Transformation

Why you should consider mobile device users for your User experience (UX) design?

The definition of UX is the overall experience of a person using a product such as a website or an...
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Digital Marketing and Social Media

Three Main Reasons for your Digital Display Campaign

There are three main reasons for the digital display campaign Awareness: If your company is less focused on direct sales...
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Digital Marketing and Social Media Digital Transformation

Two Main Methods of Search Engine Marketing: Search Engine Optimization and Search Engine Advertising

Search Engine Marketing This consists of enhancing the visibility of a website when someone searches something using a keyword/term on...
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Digital Marketing and Social Media Digital Transformation Guest Posts

What are the future tendencies in the mobile app development industry

Mobile app development: what lies ahead for the industry Can you believe there were just 500 apps on the Apple...
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Digital Marketing and Social Media Digital Transformation

Understanding Different Touchpoints and Customer Journey for your Digital Marketing Strategy

Brand-owned Touchpoints These are the interactions of customers with an organization that are solely controlled by the organization,Examples of these...
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Digital Marketing and Social Media Digital Transformation

3 Things to Consider to Plan your Digital Marketing Strategy

3 Things to Consider to Plan your Digital Marketing Strategy Where are we now? - (A) this can be understood...
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Digital Marketing and Social Media Digital Transformation

Barriers, and Consideration for your digital marketing strategy

The following barriers, and considerations you need to consider for your digital marketing strategies: Technology: You can buy technology and...
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Digital Marketing and Social Media

POEM model for your Digital Marketing Strategy

The POEM Model represents three types of advertising and marketing that can be carried out through social media and online...
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Digital Marketing and Social Media

Three effects that make up a digital ecosystem

A digital ecosystem system is a gathering of interconnected data innovation assets that can work as a unit. Digital ecosystems...
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Digital Marketing and Social Media Digital Transformation

Different technology solutions, and analytic tools available for your Digital Marketing

DMP-(Data Management Platform), Social Media Listening Vendors, Social Media Content, Email Marketing Platform, Data Visualization Tools, and Chatbot Solutions are...
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Artificial Intelligence and Robotics Digital Marketing and Social Media Digital Transformation

Marketing and Retailing will be impacted across three key areas due to new and contemporary advancements in technology

Marketing and retailing will be impacted across three key areas due to new and contemporary advancements in technology. The future...
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Digital Marketing and Social Media

Development of ICT and Evaluation of Digital Marketing

The development of ICT communication technology began during the 1990s with the arrival of Web 1.0 which was an era...
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Digital Marketing and Social Media

Three reasons for the use of digital marketing

There are three reasons for the use of digital marketing. The Internet can be used to identify what customers need...
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Digital Marketing and Social Media Digital Transformation

What is Digital Marketing? How digital marketing is related to different technologies? What are the key elements of Digital Transformation?

Digital marketing is best described as “the application of the internet and related digital technologies in conjunction with traditional communications...
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Digital Transformation

Should we digitalize everything? Evidence from the Fine-dining Restaurants in France

Digitalization is probably the term, which is omnipresent in your daily life. However, what does the digitalization exactly mean for...
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Digital Marketing and Social Media

Digital Marketing Jargons – Focus on Ads

In my previous posts on Digital Marketing Jargons, I was talking about Website related Jargons and Search Engine related Jargons....
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Digital Marketing and Social Media

Digital Marketing Jargons – Focus on Website

In my previous post on "Digital Marketing Jargons", I focused on Search Engine. Here, I'm going to focus on Website...
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Digital Marketing and Social Media

Digital Marketing Jargons – Focus on Search Engine

This post is for the beginners who want to update the Digital Marketing Vocabulary and explore the endless opportunities that...
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Digital Marketing and Social Media

How social media data can influence consumers’ attitudes towards cosmetic brands? The case of Maybelline

This aim of this research was to understand how French consumers’ use of social media data influences their perceptions of...
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Digital Transformation

The potential of chatbots in travel and tourism services in the context of social distancing : Focus on Habit

As many other sectors, the travel and tourism industries faced great challenges following the Covid-19 pandemic, with confinements and border...
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Artificial Intelligence and Robotics Digital Marketing and Social Media

What’s going on with Facebook after the outage and whistle-blowing?

I did a Twitter analysis based on recent 6000 tweets. The text-mining results are provided below- It appears from the...
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Artificial Intelligence and Robotics Digital Transformation

What shapes of robots are preferred by consumers in hospitality services?

From one of our research, we found that nonphysical robots, like artificial intelligence in smartphones (Please see photo 6 below),...
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Digital Marketing and Social Media

3 important tips to consider for your Influencer Marketing

The following three tips are based on our published research in a book chapter. The chapter details are provided later....
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Digital Marketing and Social Media

Social Influences on Social Media and Its Influence on Consumer Behaviors.

Through social media, consumers can interact with Key Opinion Leader (KOL), publish User-Generated Content (UGC), and view products recommended by...
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Artificial Intelligence and Robotics Digital Marketing and Social Media

Text mining the tweets to understand peoples’ feelings towards a brand (Example: Ben & Jerry’s)

Is it possible to Text mine the tweets to understand peoples' feelings towards a brand? Yes, it is possible to...
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Artificial Intelligence and Robotics Digital Marketing and Social Media

Text Mining can be used to monitor social media

Measuring public opinion was always about extrapolating from surveys and hoping the small sample you selected was representative of the...
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Digital Marketing and Social Media

Why “Long-tail Keywords” are important for your Website?

When it comes to Keywords, as a brand or e-commerce website, you should ask yourself the following questions: WHAT type...
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Artificial Intelligence and Robotics Digital Marketing and Social Media

Deep Learning can be used to Investigate the Digital Behaviour of consumers

A picture can tell thousands of words. Can we analyze images posted on social media and review platforms? Yes, we...
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Blogs/Vlogs Digital Marketing and Social Media

Pre-Purchasing and Post- Purchasing Travel Behavior of Consumers on Social Media-Tools for your Social Media Strategies

The following Figures represent consumers' travel behavior on Social Media (SM). This can be used as a tool to formulate...
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Digital Marketing and Social Media

How to use Google Keyword Planner ?

The Google Ads Keyword Planner is not only effective for SEA, but also for SEO. This free tool allows Marketing...
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Digital Marketing and Social Media

How “Google Search” Works ?

Some of you might not be very familiar with "Google Search" and as Digital Marketing Professors, we have found that...
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