Digital Marketing Jargons – Focus on Website

In my previous post on “Digital Marketing Jargons“, I focused on Search Engine. Here, I’m going to focus on Website related terms that we need to understand.

Website : A set of related web pages located under a single domain name, typically produced by a single person or organization.

Content ­ The digital material available to users, via text, video, audio, images, etc. Fresh content is highly important for SEO.

E­commerce : The sale of products and services online.

Home Page : The introductory or “main” page of a website.

Landing Page : The first page on a website that a person usually sees—not necessarily the home page of that website. The landing page is highly important for brands as it can reduce the bounce rate and improve the Ad Quality Score.

Blog : A regularly updated website written by an individual, typically in a conversational style, and focused on a specific subject.

HTML ­: Hypertext Markup Language. A language used by web developers to create websites.

Link ­: A text or image that provides a link from one web page or website to another.

URL or Uniform Resource Locator : The unique address of a page or piece of digital content on the Internet. Please note that it’s not your domain name, but URL = Domain name + name of the page.

Unique Visitor : A single visitor to a website during a specific period of time. No matter how many times Uncle Bob visits my website, he’s still just one unique visitor.

Session or Visit : A group of interactions that take place on your website within a given time frame. For example a single session can contain multiple page views and e­commerce transactions. My website got 5,000 visits last month, but what I really care about is whether those visits resulted in sales.

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