3 Things to Consider to Plan your Digital Marketing Strategy
- Where are we now? – (A) this can be understood by doing some research about your company through data collection or viewing insights.
- Where do we want to get to? (B)-this can be understood from your mission statements and vision statements.
- How do we get there? – This is where strategy comes into place to get from A-B. you first chose a desirable goal/outcome for your organization.
This goal is then broken down into further objectives or milestones which can be shaped around a model like SMART (Specific, Measurable, Attainable, Relevant, Time-based). Each objective then requires a strategy to be implemented in order to complete the said objective. The chosen strategy needs an action plan to help break down the strategy into smaller more detailed individual tasks which in turn will lead to the implementation of the strategy.