The Google Ads Keyword Planner is not only effective for SEA, but also for SEO. This free tool allows Marketing Professionals to research potential keywords to use in their campaigns and ad groups. In this Video, B. Mangold (from Loves Data) explains how you can use the Google Ads Keyword Planner and choose right keyword suggestions in order to reach your target group.
Please note that in order to use Keyword Planner effectively, you will need to enter billing details for the account and have an active campaign. If you don’t, then you won’t see precise data in the tool.