Three reasons for the use of digital marketing

There are three reasons for the use of digital marketing.

1. The Internet can be used to identify what customers need and want true market research.
2. The Internet provides a platform where customers can buy goods with the help of information that they can access. Anticipating this demand is key in resource allocation to e-marketing.
3. When participating in e-marketing customer satisfaction can be achieved by having an easy-to-use site that performs adequately, a high standard of customer service, and acceptable dispatch of products.