There are three reasons for the use of digital marketing.
- The Internet can be used to identify what customers need and want true market research.
- The Internet provides a platform where customers can buy goods with the help of information that they can access. Anticipating this demand is key in resource allocation to e-marketing.
- When participating in e-marketing customer satisfaction can be achieved by having an easy-to-use site that performs adequately, a high standard of customer service, and acceptable dispatch of products.