The POEM Model represents three types of advertising and marketing that can be carried out through social media and online content. It stands for (Paid, Owned, Earned, Media).
Paid media can be carried out through google ads, content networks, retargeting networks, and display networks.
Owned media can be carried out alone through websites, Mobile apps, Blogs, Social Media, and Email.
Finally Earned Media is free and is gained through the performance of the product or service leaving a well-founded lasting review on the consumer such as Influencers, social sharing, journalists, and Bloggers.