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Latest Posts
How to optimize the Landing Page of your website?
Mustafeed
/ March 26, 2023
A Landing Page is considered the Sales Page of the brand, and it aims to convert visitors into customers. The...
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This talk is based on our following research papers: Zaman, M, Vo-Thanh, T, Nguyen, C T-K, Hasan, R, Akter, S....
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Social media can influence different stages of a consumer's journey. These stages are described below. Consideration Stage At this stage,...
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There are five website characteristics, which can provide a good user experience. These are: Coherence: the site must make sense...
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There are two types of User Experience (UX). One type of UX is called tactical or technical UX: this represents...
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The following tools are very useful for your User Experience (UX) Research • Heatmap software. This is a tool that...
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The definition of UX is the overall experience of a person using a product such as a website or an...
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There are three main reasons for the digital display campaign Awareness: If your company is less focused on direct sales...
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Search Engine Marketing This consists of enhancing the visibility of a website when someone searches something using a keyword/term on...
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Mobile app development: what lies ahead for the industry Can you believe there were just 500 apps on the Apple...
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Brand-owned Touchpoints These are the interactions of customers with an organization that are solely controlled by the organization,Examples of these...
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3 Things to Consider to Plan your Digital Marketing Strategy Where are we now? - (A) this can be understood...
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The following barriers, and considerations you need to consider for your digital marketing strategies: Technology: You can buy technology and...
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POEM model for your Digital Marketing Strategy
raj
/ May 25, 2022
The POEM Model represents three types of advertising and marketing that can be carried out through social media and online...
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Three effects that make up a digital ecosystem
raj
/ May 25, 2022
A digital ecosystem system is a gathering of interconnected data innovation assets that can work as a unit. Digital ecosystems...
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DMP-(Data Management Platform), Social Media Listening Vendors, Social Media Content, Email Marketing Platform, Data Visualization Tools, and Chatbot Solutions are...
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Marketing and retailing will be impacted across three key areas due to new and contemporary advancements in technology. The future...
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The development of ICT communication technology began during the 1990s with the arrival of Web 1.0 which was an era...
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Three reasons for the use of digital marketing
raj
/ May 25, 2022
There are three reasons for the use of digital marketing. The Internet can be used to identify what customers need...
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Digital marketing is best described as “the application of the internet and related digital technologies in conjunction with traditional communications...
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Should we digitalize everything? Evidence from the Fine-dining Restaurants in France
Mustafeed
/ April 21, 2022
Digitalization is probably the term, which is omnipresent in your daily life. However, what does the digitalization exactly mean for...
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Digital Marketing Jargons – Focus on Ads
Mustafeed
/ January 22, 2022
In my previous posts on Digital Marketing Jargons, I was talking about Website related Jargons and Search Engine related Jargons....
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In my previous post on "Digital Marketing Jargons", I focused on Search Engine. Here, I'm going to focus on Website...
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This post is for the beginners who want to update the Digital Marketing Vocabulary and explore the endless opportunities that...
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This aim of this research was to understand how French consumers’ use of social media data influences their perceptions of...
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As many other sectors, the travel and tourism industries faced great challenges following the Covid-19 pandemic, with confinements and border...
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I did a Twitter analysis based on recent 6000 tweets. The text-mining results are provided below- It appears from the...
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From one of our research, we found that nonphysical robots, like artificial intelligence in smartphones (Please see photo 6 below),...
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3 important tips to consider for your Influencer Marketing
raj
/ September 27, 2021
The following three tips are based on our published research in a book chapter. The chapter details are provided later....
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Through social media, consumers can interact with Key Opinion Leader (KOL), publish User-Generated Content (UGC), and view products recommended by...
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Is it possible to Text mine the tweets to understand peoples' feelings towards a brand? Yes, it is possible to...
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Measuring public opinion was always about extrapolating from surveys and hoping the small sample you selected was representative of the...
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When it comes to Keywords, as a brand or e-commerce website, you should ask yourself the following questions: WHAT type...
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A picture can tell thousands of words. Can we analyze images posted on social media and review platforms? Yes, we...
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The following Figures represent consumers' travel behavior on Social Media (SM). This can be used as a tool to formulate...
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How to use Google Keyword Planner ?
Mustafeed
/ September 8, 2021
The Google Ads Keyword Planner is not only effective for SEA, but also for SEO. This free tool allows Marketing...
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Some of you might not be very familiar with "Google Search" and as Digital Marketing Professors, we have found that...
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