AI and Digital Marketing Research of Dr. Mustafeed Zaman

Mustafeed Zaman, PhD is an Associate Professor of Digital Marketing & Analytics at EM Normandie Business School, France, where he teaches Digital Marketing Strategy, Social Media Marketing, e-Commerce Management & Services Marketing. Dr. Zaman is also the Course Leader for the “Digital Marketing Strategy” and “e-Commerce Management” modules.

Before joining EM Normandie Business School, Dr. Zaman worked at EDHEC Business School (France), La Rochelle Business School (France), Vatel Business School – Tourism and Hospitality Management (Mauritius), University of Paris Descartes (France), and University of Perpignan (France). Dr. Zaman completed his Ph.D. from the Institute of Business Administration, University of Perpignan, France, in the area of ICT Adoption and Web Innovativeness in Tourism SMEs. His research interest includes Innovativeness, Digital Transformation, Technology Acceptance and Adoption, Digitalization of Services, AI, Big Data and Travel, and Tourism & Hospitality Management. His recent research has been published in FT50 and Top-Tiers Journals such as Human Resource Management, Journal of Business Research, Technological Forecasting & Social Change, International Journal of Contemporary Hospitality Management, Journal of Sustainable Tourism, Computers in Human Behavior, Annals of Operations Research, Journal of Strategic Marketing, among others.

Dr. Zaman has received multiple distinctions such as “Valedictorian” from La Rochelle Business School (2012), “Best Paper Award” at the 8th International Conference on Service Management from Virginia Tech, USA (2015), “Best Ph.D. Thesis Award” from the French Association of Tourism Management (2019). In 2020, Dr. Zaman jointly received the prestigious “Academic Excellence Award” from EM Normandie Foundation for pedagogical innovation.

Before starting his academic career, Dr. Zaman worked as a Revenue Management Trainer for independent hotels in France. He also worked as a Digital Marketing Manager for the famous French voluntary hotel chain “Les Collectionneurs” & as a Marketing Coordinator for the prestigious Indian hotel group “Oberoi Group – Oberoi Hotels and Resorts” at their International Sales Office (ISO) in Paris.

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List of recent publications & book chapters:

For more information, please visit Dr. Zaman’s profile on EM Normandie Business School Page, on Google Scholar or stay connected on LinkedIn. You may also follow him on Twitter.