Long-tail Keywords usually represent 80% of all traffics of a Website. They help companies to attract qualified audience (people who are exactly looking for your product/service). In addition, the competition is often low for these keywords and companies will have a better ROI.
The Google Ads Keyword Planner is not only effective for SEA, but also for SEO. This free tool allows Marketing Professionals to research potential keywords to use in their campaigns and ad groups. In this Video, B. Mangold (from Loves Data) explains how you can use the Google Ads Keyword Planner and choose right keyword suggestions in order to reach your target group.
Please note that in order to use Keyword Planner effectively, you will need to enter billing details for the account and have an active campaign. If you don’t, then you won’t see precise data in the tool.
Some of you might not be very familiar with “Google Search” and as Digital Marketing Professors, we have found that it is not very clear to our students although they do spend a lot of time on Searching information/things on Google/Bing… (and on other Search Engines). So, we share this small video from “Google”, which is very well illustrated with the examples and we hope that it will help you to know about how Google Search works, including how Google’s software indexes the web, ranks sites, flags spam, and serves up results.