The following three tips are based on our published research in a book chapter. The chapter details are provided later.
The number of followers of influencers is overrated. Businesses need to understand that Number of followers is not the only factor defining an influencer. Micro-influencers with fewer followers may lead to higher sales than established influencers because consumers are well aware of the difference between sponsored and organic content.
Consumers notice when an expert in the industry shares an opinion, even if this expert does not have a large popular following across social media platforms. Therefore, businesses need to consider using experts for their influencer marketing.
Brands that engage an influencer who is not well-matched with the brand image can cause more damage than brands realize. So, it is very important for businesses to match the influencer with their brand.
To know more about these tips, please read my following published chapter-
Hasan, Rajibul; Billa, Malvika (2021) ‘Influencers’ Impact on Business Model Innovation in the Luxury Personal Goods Industry’ In Business Model Innovation. United Kingdom: Routledge. [DOI][Details]
Long-tail Keywords usually represent 80% of all traffics of a Website. They help companies to attract qualified audience (people who are exactly looking for your product/service). In addition, the competition is often low for these keywords and companies will have a better ROI.
The Google Ads Keyword Planner is not only effective for SEA, but also for SEO. This free tool allows Marketing Professionals to research potential keywords to use in their campaigns and ad groups. In this Video, B. Mangold (from Loves Data) explains how you can use the Google Ads Keyword Planner and choose right keyword suggestions in order to reach your target group.
Please note that in order to use Keyword Planner effectively, you will need to enter billing details for the account and have an active campaign. If you don’t, then you won’t see precise data in the tool.